3 hours

This course is a 3-hour course designed to help businesses improve their overall social media marketing strategy.

It delves into the basics of social media management, different social media options available, the appropriateness of certain social media over others and the synergies that exist between some social media and different business types. On completion of this course, businesses will possess a firm understanding on the requirements to operate certain social media platforms, the social media platform/s that work/s best for their type of business and a robust framework for a social media marketing plan.